NEW YORK, March 23, 2015 /PRNewswire/ — PIRCH, a retail pioneer that has brought sweeping change to the appliance and plumbing industries, will open its award-winning concept at the Garden State Plaza in Paramus, New Jersey on March 28th, 2015. This location is the eighth showroom, and the latest addition to the company’s expansion plan.
The highly-anticipated debut will be the first store of its kind in the North East where shoppers can be inspired, discover, explore, and “test-drive” a carefully-curated collection of premier kitchen, bath, laundry, and outdoor living brands from around the globe.
Catering to a highly diverse consumer base, PIRCH welcomes everyone from homeowners in the midst of construction to those in search of instruction, insights or ideas for their homes. Regardless of customers’ objectives, the fully-interactive showroom promises guests a sensory tour de force leaving them educated and informed whether shopping for a single appliance or looking for inspiration for a complete renovation.
Reaffirming its dedication to world-class, innovative design, PIRCH again collaborated with internationally-acclaimed FITCH on the interior architecture and design of the 20,000 square foot store. The location will echo PIRCH’s other showrooms with its signature “try before you buy” concept that features functional vignettes with live cooktops, ovens, refrigerators and grills, as well as working showers, sinks and baths – all presented in a warm and welcoming space by a staff of experts ready to help no matter the project size or scope.
PIRCH CEO and Co-founder Jeffery Sears, who was recently named “Disruptor of the Year” by the National Retail Federation and one of the “100 Most Intriguing Entrepreneurs of 2014” by Goldman Sachs had these remarks, “Our company was born from empathy and frustration,” said Mr. Sears. “We asked, ‘how is it that the very products adorning our homes and serving as backdrops to priceless memories, are presented in such an uninspiring manner?’ So, we decided to do something about that.”
“We are thrilled to welcome the first PIRCH store in the North East to Westfield Garden State Plaza,” said Greg Miles, Westfield’s U.S. chief operating officer. “This innovative and creative new kitchen, bath and outdoor home concept enhances and personalizes the shopping experience for all customers with its interactive showrooms, affording greater access and product information for the professional and consumer alike. PIRCH is a tremendous addition and we are also very pleased that it represents the second location within the Westfield portfolio for this international awards-winning brand.”
Added Mr. Sears: “We are honored to be invited by Westfield to join the World-class brands in Garden State Plaza and to become an integral part of the New Jersey marketplace. Our presence will rewrite how products in the appliance and plumbing industry are viewed by the general public. Much like landmark brands who sparked revolutions in the computer industry, or the electric car industry, PIRCH is delivering a retail experience that encourages guests to dream about, play with, and ultimately choose products that will improve their lives at home. The products we carry are integral to creating inspired moments, and we believe that the process of selecting them should be just as inspiring.”
Store hours will be from 10:00AM to 9:30PM, Monday through Saturday.
PIRCH was founded in 2009 by a group of seasoned entrepreneurs and business leaders who set out to prove that shopping for appliances and plumbing products could be inspirational. Now in the midst of a national expansion, the award-winning store has redefined not only an industry, but retail at large.
Driven by an unbridled passion to reinvent the entire retail shopping experience, PIRCH carefully curates and presents only “best of class” brands for indoor and outdoor kitchens, the laundry room and the bath. The result is a “one-stop-shop” where guests can focus on what they want to do, rather than what they want to buy.
In an unparalleled commitment to a seamless shopping experience, PIRCH inspires first its customers to dream — and then boldly goes where its competitors fear to tread; indeed, the company manages the entire process, including delivery, installation and service by PIRCH team members, rather than anonymous third parties.
Fostering a culture of hospitality and kindness, PIRCH welcomes entering visitors at Bliss Cafe, with complimentary signature beverages. The guests are then invited to embark upon an endless journey of inspired living. From design ideas to culinary instruction, the PIRCH experience is best described as magical. For more information visit www.PIRCH.com
- Recipient, First Place (Dallas showroom), “International Store of the Year” awards, conferred by the Retail Design Institute
- Inclusion in Forbes’ 2015 list of “America’s 100 Most Promising Companies” (List position: #25)
- Inclusion of Jeffery R. Sears, CEO of PIRCH, and Jim Stuart (Co-founder) in Goldman Sachs’ list of the “100 Most Intriguing Entrepreneurs of 2014”
- PIRCH CEO Jeffery R. Sears named a “Disruptor of the Year” (2014) by the National Retail Federation
- Recipient, 2014 Grand Prize from A.R.E. (Association for Retail Environments)
- Recipient, 2014 Visual Presentation Award from A.R.E.
- Recipient, 2014 In-store Communications Award from A.R.E.
- Named “Retail Store of the Year” (2014) by Chain Store Age
- Inclusion in Forbes’ 2014 list of “America’s 100 Most Promising Companies” (List position: #32)
- Inclusion in Forbes’ 2013 list of “America’s 100 Most Promising Companies” (List position: #78)
- Inclusion in House Beautiful magazine’s 2014 “Most Amazing” list